1.0 Purpose

ISANS’ brand is made up of everything tangible and intangible that creates the overall experience that someone has when they hear about, or interact with, ISANS. Our brand includes our logo and visual identity, our voice and tone, and the words and language we use. It is also the set of expectations, stories, and relationships that together create ISANS.

Communications from ISANS always represents the whole organization, whether or not that was considered. Our goal is to keep our communications:

• accurate
• clear
• consistent
• useful

As ISANS communicators and ambassadors, staff play an essential role in expressing the brand and reputation of the organization. This Brand & Style Guide will help you to create clear and consistent content across ISANS teams, channels, and marketing materials. It provides guidance for logo usage, colour palettes, photography, and writing style.

Some of the things you will find in this guide are:

• a list of acronyms and abbreviations
• guidelines for writing, grammar, and punctuation
• brand standards for fonts and colour usage
• best practices for using and taking photos – coming soon!
• templates and samples – coming soon!