OUR VISUAL IDENTITY

2.0 Visual Identity | It’s a system.

Our visual identity is our logo, colours, photography, and related templates and collateral. When these assets are used together, they create visual associations that support our identity. By using a visual identity system, we increase the quality and efficiency of our communications efforts, which in turn reinforces our brand.

Our Name

English

Immigrant Services Association of Nova Scotia (ISANS)

External materials & collateral – our full name should be spelled out the first time it is used with the acronym in brackets. The acronym ISANS can then be used going forward.

Internal materials & collateral – ISANS can be used without spelling out the name first

French

Association pour les services aux Immigrants de la Nouvelle Écosse

This is the official translation of our full name.

We do not translate the acronym.

ISANS’ logo is simple, clean and direct, and its boldness provides excellent legibility even when small. It is friendly, professional, and implies ISANS is “all about people.”

ISANS logo combines a graphic element with text, which is referred to as a combination mark. In the case of this combination mark, the graphic element is also a word mark. The logo should always be used in its full version, that is the word mark and our full name.

ISANS logo

Please do

  • Leave the equivalent of the height of the base of the “i” on all sides of the logo to create free space for clarity and legibility, so it doesn’t look or feel cluttered.

Please do NOT

  • Alter or change the logo in any way.
  • Display the logo in a way that implies a relationship, affiliation, or endorsement by ISANS of a product, service, or business without explicit consent from the Manager of Communications.
  • Combine the logo with any other graphics or logos.
  • Reproduce the logo below 1.75” wide in print and 131 pixels wide in web use.

Download – ISANS logo: JPG (large)
Download – ISANS logo: JPG (small)

Download – ISANS logo: PNG (transparent background)

If you want a high resolution or vector file, please email communications@isans.ca.